2034 Winter Olympics are Coming Back to Utah

With Salt Lake City recently awarded the 2034 Winter Olympics, there’s a renewed buzz around Utah’s real estate market, especially in nearby areas like Heber City and Park City. These two locations, already popular for their proximity to world-class ski resorts, outdoor recreation, and vibrant communities, are poised to see even more growth as the Olympics approach. Here’s why buying property in these areas now is a smart investment decision.

Image from University of Utah

1. Proven Olympic Legacy: Park City and Heber City Have Done It Before

Park City was a major hub during the 2002 Winter Olympics, hosting events such as alpine skiing, snowboarding, and more at venues like Deer Valley and Park City Mountain Resort. The area saw significant infrastructure improvements that laid the foundation for its status as one of the premier ski towns in the world. The 2034 Olympics will likely bring similar investments and upgrades, further enhancing property values and attracting even more buyers.

Heber City, just a short drive from Park City, benefits from the overflow of tourism and interest in the area. As a quieter, more affordable alternative to Park City, it is poised to see increased demand for housing as visitors and investors look for properties outside the Olympic epicenter. Heber City is also a host to the Nordic Ski events at Soldier Hollow.

2. Infrastructure Investments Drive Property Values

With the 2034 Olympics on the horizon, Utah will see considerable infrastructure improvements. Roads, public transportation, and amenities will be upgraded to handle the influx of visitors and athletes.

Investors can expect these upgrades to significantly increase property values over the coming decade as the region prepares for the Olympics. Buying real estate before these improvements are fully realized is an opportunity to capitalize on appreciation.

3. Increased Rental Demand: A Golden Opportunity for Investors

During the Olympics, rental properties are in high demand. In 2002, homeowners in Park City and surrounding areas capitalized on the influx of visitors by renting out their properties at premium rates. With both Heber City and Park City positioned as central hubs for the 2034 games, short-term rental demand will likely soar again, providing a lucrative opportunity for investors looking to generate income.

In addition to Olympic visitors, the overall appeal of these areas as year-round vacation destinations means that properties can continue to provide strong rental returns, well beyond the Olympics.

4. Sustainable Growth and Year-Round Appeal

While the Olympics bring a spike in interest, Heber City and Park City are already year-round destinations with strong real estate markets. Park City is home to world-renowned ski resorts, while Heber City offers quick access to year-round outdoor activities such as boating, hiking, fishing, and golfing.

This means that even beyond the Olympic games, these areas remain attractive for buyers and investors. Properties here enjoy consistent demand from tourists, second-home buyers, and those relocating to take advantage of the outdoor lifestyle.

5. Limited Supply and Rising Demand

As Park City and Heber City continue to grow in popularity, land and available properties are becoming more scarce. The Olympics will likely accelerate this trend as more people look to buy before prices rise even further. Investing now allows buyers to lock in current market prices before the inevitable increase in demand that accompanies the lead-up to the Olympics.

Conclusion: Buy Now to Benefit Later

The 2034 Winter Olympics will undoubtedly boost Utah’s already thriving real estate market, particularly in key areas like Park City and Heber City. By purchasing property now, buyers can take advantage of current prices and benefit from future infrastructure improvements, rental demand, and long-term appreciation.

Whether you’re looking for a primary residence, a vacation home, or an investment property, there’s never been a better time to buy in these vibrant, outdoor-centric communities. The Olympic legacy of 2002 set the stage for the region’s growth, and 2034 is poised to take it to the next level.

Image from Wikipedia


For more information on available properties in Heber City and Park City, and to explore how the 2034 Olympics can impact your real estate investment, Call MeriAnn Boxall with Coldwell Banker at (435) 491-0313 to look for your future home!  Click “here” to search properties and “here” to estimate your home value.


0 Comments

Leave a Reply

Avatar placeholder

Your email address will not be published. Required fields are marked *